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How technology is empowering eCommerce business
Emerging technologies are transforming the world of eCommerce and shaping the way modern consumers connect with brands. These transformations open new business opportunities for online store owners...
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Cost of Goods Sold: Definition, Examples & COGS Formula
Businesses need to track all direct costs of processing goods for sale, including labor and material expenses. These costs are known as Cost of Goods Sold (COGS), a calculation that usually appears in...
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Customer intelligence: How to get & use customer data in eCommerce
Every business that wants to foster customer loyalty, attract prospective clients, and generate high returns on investment must invest in customer intelligence. A customer intelligence platform...
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Step by Step Guide To Building An RFM Model (and How to Use It)
The RFM Model has been in use since 1970 for direct sales and mailing. Yet, it's still one of the least explored - and most effective! - segmentation strategies. Given that acquiring a new customer...
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6 examples of great product pages from sports apparel e-shops
Product pages, their design and structure usually are a key element to any e-shop. They can perfectly reflect the e-shops online strategy, the innovation it brings on its market segment and the...
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Why It Is Mandatory to Have an SSL Certificate on Your Website
Most website visitors have become very cautious with the type of websites that they visit. People now understand that their security is key on the internet. As such, people will tend to visit those...
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6 Basics of Scaling Your Ecommerce Business the Right Way
The eCommerce industry is an exciting place to be in. With nearly 28% of the global population being digital buyers, the possibilities are endless. Given the huge opportunity available to them,...
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eCommerce Dashboards – from data to insights to business growth
Imagine this scenario: you're a captain navigating a ship through uncharted waters. You must keep your eye on the horizon, the wind, and the currents to steer your ship to its destination. Your...
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Traditional Marketing – the unlikely limit to your growth
Customer preferences shift like the winds. Technology advances move at lightning speed. The competition always seems to be fiercer, faster, and smarter. In this context - can we still afford to...
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